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Cookie Policy

Effective Date: 05.24.18 Last Update: 05.24.18

This Cookie Policy describes how FOX uses cookies. We will refer to these cookies and other tracking technologies as “cookies” from hereon.] This Cookie Policy only applies with respect to websites operated by FOX Factory Inc., registered at 915 Disc Drive, Scotts Valley, CA 95066, USA and its affiliates and subsidiaries (Race Face, Easton Cycling, Marzocchi) (“FOX,” “we,” “our” or “us”) or on their behalf and on which a direct hyperlink to this Cookie Policy is posted (“website” or “websites”).

Our website uses cookies to ensure that we give you the best possible experience by providing you personalized information, understand how you use our website and help you obtain the right information.

1 What are Cookies?

Cookies are small files that the website saves on your computer or mobile device (such as your mobile phone, laptop or tablet) when you visit the website. They are widely used in order to make web sites work, or work more efficiently, as well as to provide information to the owners of the website.

These are the different types of cookies we may use on our website:


Essential cookies are required for the operation of our website (for example, to store your country preferences during your time on the website, display your username, to identify that you logged in and other uses). These cookies enable you to move around the website and use its features. Disabling these cookies would impede the website’s performance and we would not be able to provide you with the features and services offered through the website.


Analytics cookies (including advertising cookies) allow us to analyze your activities on our website in order to improve and adapt the way our website works . For example, we may use these types of cookies to distribute website traffic among available servers in order to optimize website response times, provide feedback and suggestion feature, and other purposes. Some cookies record your online activities, including your last visit to our website. This information allows us to make our website more relevant to you by displaying appropriate content, and to deliver communications that are tailored to you.

2 Types of Data Held

The types of data held by FOX cookies include: country name, numeric user ID, username, email, first name or shop name, OE type, model year, IP address and other unique identifiers such as a randomly generated sequences of letters and numbers.

3 How Do We Use Cookies?

In some cases, we use cookies to collect information that relates to identified or identifiable natural persons, for example, if it is combined with other information. In these cases, our Privacy Policy will apply in addition.

We use cookies for the below purposes:

Essential Cookies:

  • Remember the country preference set by the visitor
  • Remember if you closed alerts
  • Identify visitor session

Analytics Cookies:

  • Track visits on the website for analytics
  • Distinguish users and sessions
  • Determine new sessions/visits
  • Store the traffic source or campaign that explains how you reached the website

Through cookies, aggregate and other information such as the pages visited on the FOX websites, IP addresses, unique URLs visited within our websites may be obtained and used to enhance your experience and understand traffic patterns. We count the number of users who visit a particular section of the website or who clicked on links or graphics included in e-mail newsletters received from FOX. We also compile aggregated statistics about how our website is appreciated by its visitors to optimize and tailor it to your needs.

If you register on our website, or otherwise provide us with your personal data, we may associate that information with other information we collect from or about you or that you provide, information regarding your use of our website, or information we receive from or about you from third parties. We will use this combined data for marketing and analytics purposes.

4 When Do Cookies Expire?

Some cookies operate from the time you visit the website to the end of that particular web-browsing session. These cookies expire and are afterwards automatically deleted when you close your Internet browser window. These cookies are called “session” cookies.

Some cookies will stay on your device between browsing sessions—they do not expire when you close your browser. These cookies are called “persistent” cookies. The length of time a persistent Cookie stays on your device varies from cookie to cookie. We use persistent cookies for a variety of purposes, such as to store your preferences so that they are available for the next visit.

5 Who Sets the Cookies?

Cookies may be placed on your device by us, as the website operator. These cookies are called “first party” cookies. Certain cookies may be placed on your device by a third party other than FOX, such as providers of marketing services and cookie and other tracking technologies related services (e.g., publishers, data management platforms, and demand side platforms). These cookies are called “third party” cookies. For example, a third party such as Twitter may place a cookie to integrate the social media platform and be able to share its capabilities with you.

6 How Can You Block, Delete or Otherwise Manage Cookies?

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of our website.

Please note that your Internet browser allows you to change your cookie settings, including deleting and blocking them. These settings are usually found in the “Options” or “Preferences” sections of the “Settings” menu of your internet browser. In order to understand these settings, the following links may be helpful. Otherwise you should use the “Help” option in your internet browser for more details. These websites provide information on how to adjust the cookies settings on some popular browsers:

To opt out of being tracked by Google Analytics across all websites, visit

7 Privacy at FOX

For more information about how we process your personal data see our Privacy Policy.

8 How to Contact Us

If you have any questions, comments, or requests regarding our use of cookies, please direct your request to:

FOX Factory Inc.
915 Disc Dr.
Scotts Valley, CA 95066


9 Amendments

FOX will amend this Cookie Policy from time to time and inform you, as required by applicable law, but we will not reduce your rights.

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